Our Story: Discover the true story behind Karoo Saffron

Karoo Saffron began five years ago when two lifelong friends turned a challenge into an opportunity. Joe, a farmer grappling with a devastating drought in the Karoo, shared his struggles with Ross, an entrepreneurial visionary. After extensive research, Ross discovered that the Karoo’s unique climate was perfect for cultivating one of the world’s most prized spices: saffron, also known as “Red Gold" or the "Sunshine Spice" as we like to call it.

With determination and teamwork, Karoo Saffron was born. Today, our saffron is 100% organically grown in the Karoo, taking advantage of its ideal environment.

We’ve expanded beyond saffron threads to bring you innovative products, including a delicious cooking sauce and a dietary supplement range enriched with Saffron’s health benefits and packed in a SAPRHA accredited facility. More products are on the horizon, allowing everyone to experience the extraordinary qualities of this rare spice.

"From soil to soul - South Africa's own pure saffron, grown in the heart of the Karoo"

What is Saffron?

Saffron is derived from the Crocus sativus flower, revered for its brilliant crimson threads. These threads are prized for their exceptional flavor, aroma, health benefits and vibrant golden hue. The spice’s value lies in its key compounds—picrocrocin, safranal, and crocin—which give saffron its distinctive qualities.

What are these captivating compounds?

 

Harnessing the ancient wisdom 

Traded for thousands of years, saffron is one of the oldest and most expensive spices, with its roots dating back to ancient civilizations

An image generated by AI with a prompt using the information about the ancient civilizations.

Ancient Sumerians & Mesopotamians

c. 2300 BCE – 1600 BCE

One of the earliest known users of saffron, the Sumerians, considered it a sacred ingredient in medicine and ritual offerings. They believed saffron possessed purifying and life-enhancing qualities and incorporated it into herbal preparations.

Egyptians

c. 1500 BCE – 30 BCE

Egyptians valued saffron for its antibacterial, aphrodisiac, and cosmetic properties. Cleopatra reportedly bathed in saffron-infused water for beauty. It was also used to treat digestive issues, colds, and coughs, and applied to wounds to reduce inflammation.

Greeks & Romans

c. 500 BCE – 400 CE

Greek and Roman physicians praised saffron for enhancing mood, healing wounds, and supporting respiratory health. Greeks used it to treat depression, while Roman soldiers relied on it for pain relief and wound care. It was also prescribed for asthma and bronchitis.

Persians & Ayurvedic Medicine

c. 500 BCE – Present

Persians saw saffron as a "golden elixir" for memory, anxiety, and sleep issues. It was also believed to improve circulation, lower blood pressure, and boost fertility, a reputation that persists in traditional medicine.

Traditional Chinese Medicine

c. 200 BCE – Present

In Chinese medicine, saffron was (and still is) used to improve blood circulation, support digestion, and detoxify the liver. It was also valued for reducing stress and restoring emotional balance.

Our Core Values

  • Purity and Quality

    We use only 100% pure, organic Karoo saffron, ensuring the highest standards of quality and effectiveness.

  • Holistic Wellness

    Our supplements support mental clarity, emotional balance, and physical vitality, reflecting saffron’s comprehensive benefits.

  • Sustainability and Ethics

    We prioritize sustainable farming and ethical practices to protect the environment and support local communities.

  • Transparency and Trust:

    We ensure complete transparency in sourcing, production, and labeling, offering products free from artificial additives or harmful chemicals.

  • Science and Tradition

    We combine ancient wisdom with modern research to create safe, effective, and evidence-based products.

  • Customer-Centric Approach

    We provide exceptional service, education and support to help customers make informed health decisions.