Cultivating the World's Costliest Spice in South Africa

CNN Marketplace Africa — one of the world's most watched business and innovation programmes — featured the extraordinary story of saffron cultivation in South Africa, shining a spotlight on how the world's most expensive spice is being grown right here in the Karoo.

The segment explores the unique climate and conditions that make South Africa's Karoo region ideal for producing high-quality saffron, and the incredible opportunity this presents for both local farmers and the global wellness market.

We are incredibly proud to be part of this story — growing, harvesting, and crafting pure Karoo Saffron into premium natural health supplements that we share with South Africans and the world.

Watch the full CNN Marketplace Africa segment here →

Karoo Saffron is a proudly South African brand. Explore our range of natural saffron supplements here.